It’s time for associations to venture into new value creation
With the lightning pace of technological change, your association could be facing an existential crisis. Traditional value propositions have been eroding as members seek their networking, education, and thought leadership elsewhere … better, faster and cheaper.
- LinkedIn Learning, YouTube creators, and massively open online courses from universities and companies like Khan Academy are all competing with associations for professional education dollars
- Open Access is creating new pathways for publishing research outside of professional journals
- LinkedIn, Facebook, other social media sites, and even university alumni programs are now providing free online professional networking and community self-organizing opportunities
- Competitors have even popped up in the conference space
To top it all off, the wealth of information flowing through our always on, always connected society creates a poverty of attention that is hard to overcome. As a result of this disruption, participation is declining in the activities that are key to generating association revenue and engagement, threatening their futures.
To get on the path to new value creation, associations need to get creative by identifying the open space in the market, then finding imaginative revenue solutions to fill that space.
Are you ready to venture into new value creation and move the market back in your direction? Contact me for a free assessment of your organization's readiness.
