Where’s the open space in YOUR market?
Let's face it: many associations are experiencing an existential crisis. Aside from advocacy, technology has been eroding traditional value propositions around networking, education, and thought leadership because all of those offerings often can be obtained elsewhere faster, better and cheaper. Without perceived value, the price of membership seems too costly. And that can put a big dent on both dues AND non-dues revenue, because even the sponsors won't show up if the members aren't there.
So ... we need to get creative by identifying the open space in the market, then finding imaginative revenue solutions to fill that space.
In other words, we need to flip the traditional business model and let the market tell us what it values.
We need to ask questions like:
What REALLY keeps our members up at night?
What would they invest in to make their job easier?
What can we provide that no one else does?
When you're ready to know the answers and move the market back in your direction, let's talk.
Is your association following in the path of Bed Bath and Beyond?
Bring your members home.
